A progress of myself in the aspect of "Marketing perception during my college life"

Since I had decide to be a marketing students, there always doubts and questions appear up in my mind; “What is Marketing?”, “What’s the importance of Marketing”, “How can Marketing be applied into real world”, “Should I decide to go further on Marketing field, or just switch into other field?”

However, after I walked on my way through first two and a half year, I now realize that Marketing, occur everywhere. No matter what field are you majoring in, who you are working with, and how much money are there in your pockets, marketing can be simply working. It is just only applied in differ ways. By this far, may I recommend you two books that will dramatically enhance your knowledge in the aspect of Marketing.

Marketing Management by Philip Kotler (14th edition)

This book contains some massive marketing theories, which are related with real business cases from a view of Kotler, or as known as the father of marketing in the recent age. This can help me understand how businesses successfully link the theories and applied in real word.

Marketing 3.0 by Philip Kotler

This is one of those greatest supplements reading, especially for people who really want to understand the definition of marketing among the world today. In brief, the book clearly defines the changes since marketing 1.0 to2.0, and recently is known as 3.0, where customers hold the power in consuming, or “being spoil”. Unlike what they were before during the periods of marketing 1.0 and 2.0, consumers nowadays always believe that that must be an alter way to choose, products and services are designed to serve whatever needs they have.

Last but not the least, for those who have tried to download these two books, which are available in E-edition or E-book, and found that there were some difficulties in understanding theories, or even need more application to real business world, let me introduce you with my well-experienced Blog, Mr. Ryan Faderogaya, “Ryan’s Innovative Ideas” or http://ryansinnovativeideas.blogspot.com . My Marketing Management instructor's blog can surely provide you guys with some further knowledge and application of marketing theories and the real word. Don't let me spoil you with words and encouragements, just click and see by yourself!!!