Since I had decide to be a marketing students, there always
doubts and questions appear up in my mind; “What is Marketing?”, “What’s the
importance of Marketing”, “How can Marketing be applied into real world”, “Should
I decide to go further on Marketing field, or just switch into other field?”
However, after I walked on my way through first two and a
half year, I now realize that Marketing, occur everywhere. No matter what field
are you majoring in, who you are working with, and how much money are there in
your pockets, marketing can be simply working. It is just only applied in
differ ways. By this far, may I recommend you two books that will dramatically
enhance your knowledge in the aspect of Marketing.
Marketing Management by Philip Kotler (14th edition)
This book contains some massive marketing theories, which are
related with real business cases from a view of Kotler, or as known as the father
of marketing in the recent age. This can help me understand how businesses
successfully link the theories and applied in real word.
Marketing 3.0 by Philip Kotler
This is one of those greatest supplements reading,
especially for people who really want to understand the definition of marketing
among the world today. In brief, the book clearly defines the changes since
marketing 1.0 to2.0, and recently is known as 3.0, where customers hold the
power in consuming, or “being spoil”. Unlike what they were before during the
periods of marketing 1.0 and 2.0, consumers nowadays always believe that that
must be an alter way to choose, products and services are designed to serve
whatever needs they have.
Last but not the least, for those who have tried to download
these two books, which are available in E-edition or E-book, and found that there
were some difficulties in understanding theories, or even need more application
to real business world, let me introduce you with my well-experienced Blog, Mr. Ryan Faderogaya, “Ryan’s Innovative Ideas” or http://ryansinnovativeideas.blogspot.com . My Marketing Management instructor's blog can surely provide you guys with some further knowledge and application of marketing theories and the real word. Don't let me spoil you with words and encouragements, just click and see by yourself!!!