When I was rolling in the early
years in college, I usually faced a difficult time finding pieces of paper that
I had quickly jotted down from lecture class. Or even worst, whenever I need to
work on my research papers, I also frequently wasted almost an hour finding and
re-typing what I had already wrote down in paper into word processing software.
However, a recent innovation in office supply products offers me a precise way
to get over those usual difficulties, especially when it’s the time to work on
my term paper. A digital pen is one of those hi-tech stationary products
designed to create a joint of handwritten notes and editable text.
A digital pen from I.R.I.S. offers
its customers a smart opportunity to turn your handwritten notes into editable
text. As what the product had been defined, “IRISNotes™ 2 sends your
handwritten notes and graphs directly to your computer and turns them into
editable text (Word, Outlook...) on your PC and Mac.”, (I.R.I.S., 2013). The
battery-powered pens capture text and drawings using a receiver clipped to a
sheet of standard paper. The receiver records the motions of your hand as you
write and uses OCR technology to convert the handwriting into electronic text. (Hodgkins,
2012).
Here are several major functions of
the product that considered useful to its customers’ daily routines:
“Capture your notes and drawings” - Write
your notes anytime, anywhere. When you are back to your computer, simply
connect the USB receiver to your computer.
“Works on any standard paper” - Write
your notes on any kind of paper! Simply place the receiver on your document and
you are ready to write.
“Convert you handwritten notes” - Turn
in one click your handwritten notes in digital text. Store up to 100 A4/letter
size pages.
“Export to PC, Mac, iPhone or iPad” - Export
your notes on your PC and Mac using the USB connection or send it directly to
your mobile device.
Even though
that the recent price is considerably high, especially when comparing to others
usual pen products, I believe that the price is affordable and will become more
and more cheap over the time. As a marketing student point of view, I recognize
the strong and successful in the relation between the value of the product and the
slogan of the brand itself, which is “Document to Knowledge”.
Sources:
Hodgkins, K.
(2012) IRISNotes 2 is like a cheap version of Livescribe minus the special
paper. (Online). Retrieve from http://www.tuaw.com/2012/08/23/irisnotes-2-is-like-a-cheap-version-of-livescribe-minus-the-spec/
I.R.I.S., (2013)
IRISNotes, Digital Pen | Turn your handwritten notes into editable text. (Online).
Retrieve from http://www.irislink.com/c2-2353-189/IRISNotes-2---Digital-Pen.aspx
nice information....