Another Innovative "dual-screen" smartphone from Yotaphone

If you guy are getting bored with the similarity among the smartphone market, here is another smartphone that fully comes with innovation. Yotaphone, a Russian phone company decides to launch a "Dual-screen" smartphone in to the market by this December. Moreover, this innovative smartphone enjoy using world's famous OS or "Android", which has been develop by Google. Sounds interesting, doesn't it?

By looking at the  specification of the phone, Yota Android-based handset has now reached fully working prototype stage and bears a Gorilla Glass 4.3-inch 720 x 1,280 LCD display on the front, a 200dpi E Ink rear display of the same size and toughness, and a dual-core 1.5GHz Snapdragon S4 processor with 2GB of RAM and at least 32GB of non-expandable storage. There's even LTE, a 12-megapixel rear camera and a 720p front-facer to round things off, all housed in a 140 gram body that is less than 10mm thick.

In my point of view, YotaPhone may not offer the best smartphone spec. to customers, like what other leading brands usually do. However, the company aims to enter the smartphone competition by targeting at the niche target group, who always willing to be differentiated by the features of product. I do really agree to the way the company decided to use Andriod OS, which is highly accepted among users.

A progress of myself in the aspect of "Marketing perception during my college life"

Since I had decide to be a marketing students, there always doubts and questions appear up in my mind; “What is Marketing?”, “What’s the importance of Marketing”, “How can Marketing be applied into real world”, “Should I decide to go further on Marketing field, or just switch into other field?”

However, after I walked on my way through first two and a half year, I now realize that Marketing, occur everywhere. No matter what field are you majoring in, who you are working with, and how much money are there in your pockets, marketing can be simply working. It is just only applied in differ ways. By this far, may I recommend you two books that will dramatically enhance your knowledge in the aspect of Marketing.

Marketing Management by Philip Kotler (14th edition)

This book contains some massive marketing theories, which are related with real business cases from a view of Kotler, or as known as the father of marketing in the recent age. This can help me understand how businesses successfully link the theories and applied in real word.

Marketing 3.0 by Philip Kotler

This is one of those greatest supplements reading, especially for people who really want to understand the definition of marketing among the world today. In brief, the book clearly defines the changes since marketing 1.0 to2.0, and recently is known as 3.0, where customers hold the power in consuming, or “being spoil”. Unlike what they were before during the periods of marketing 1.0 and 2.0, consumers nowadays always believe that that must be an alter way to choose, products and services are designed to serve whatever needs they have.

Last but not the least, for those who have tried to download these two books, which are available in E-edition or E-book, and found that there were some difficulties in understanding theories, or even need more application to real business world, let me introduce you with my well-experienced Blog, Mr. Ryan Faderogaya, “Ryan’s Innovative Ideas” or http://ryansinnovativeideas.blogspot.com . My Marketing Management instructor's blog can surely provide you guys with some further knowledge and application of marketing theories and the real word. Don't let me spoil you with words and encouragements, just click and see by yourself!!!

Casio FX-300MSPlus Calculator - A RIGHT TOOL FOR A RIGHT JOB FOR BUSINESS COLLEGE STUDENT!!!

Calculator is so incredibly significant in a college life. Especially for BBA or Business students, we are required to pass several courses which directly involve with calculation skills. Such courses that seemed to be nightmares for us are; economics, statistics, accounting, taxation, Quantiattive Analysis, Operations Management, and financing. Let me introduce you guy with one of a value calculator that is equipped with functions, Casio FX-300MS Calculator, which is very, very useful during my four-years degree.

The functions of calculation cover from general Mathematics functions; such as Add, Subtract, Multiply, Divide, Parenthesis, Square-Cube-xth Root, along with those Trigonometry, Fractions, Statistics, and Calculus.

By charge me less than 300.00 THB per device, I think that Casio FX-300MS is worth for every business student to invest. Especially for IBBA at RMUTT, trust me this device can provide you a way to survive those calculation courses.

Switching from Alkaline to Rechargeable batteries . . . A little change that can help the world!!!

AA and AAA battery had been introduced into my life since I was a kid. Can you guys remember a Nintendo game device call “GameBoy” and “GameBoy Color”? Or even a remote-control car/truck? These are one of those toys that require a kid like me to ask Papa and Mama for money to replace AA or AAA batteries, in order to make it run smoothly and fast as it used to be. Now can you imagine how many cells of AA/AAA battery that you have been used until recently? So many, right? As I was walking in TESCO today, Energizer offers customer with the Rechargeable Batteries as an alternative for those who concern much with environmental friendly product.

Recharge® Power Plus - Engineered for extended power, Energizer® Recharge® Power Plus delivers longer lasting power per charge to keep your power hungry devices working.

Recharge® Universal - Ideal for devices that need frequent charging, Energizer® Recharge® Universal delivers more cycles and quicker charges for reusable power that’s also easier on the planet.

Recharge® C, D, and 9V - Can be charged 100s of times. Energizer® Recharge® batteries are great for use in your everyday devices, such as toys, flashlights, and other household items.

I agree on what Energizer had tried to offer its customers with these several alternative battery cells. By looking at its slogan, "Energizer that's positivenergy", offering rechargeable battery is directly related to the company's slogan.

From an A4 paper to an Laser printer toner ... what a great extension

Double A was recently known as one of those premium A4 paper brand. Beside, AA had extended its product line to a laser printer toner. Here is important spec. of double a laser printer toner;

Double A understands your demands for high print quality and trouble-free printing, therefore we have manufactured our Laser Toner Cartridges to give you outstanding print quality and ensure 100% compatibility with your printer.

The Laser Toner Cartridges are manufactured under the highest quality & environmental standards and are subject to multiple stringent testing procedures administered under international EU standards to ensure high page yields and outstanding printing quality.

Also, Double A offers 2 years product warranty and professional post-sales services, ensuring that all users enjoy peace of mind.

In my opinion, I agree to what Double A had done with its product line. An extension with "office supply" category can strengthen up the brand, and also there is a highly chance to be successful due to paper and toner are major of inputs for laser printer in every office.

A simply A4 paper matters to all !!!

None of us can refuse the using of A4 paper in daily life. No matter what field are you majoring in, paper always matters. Significantly, writing down any of extraordinary or groovy idea in paper is a beginning of something big, or at least can surely prevent those brainy ideas from being flushed away over a moment, either the idea is yours or from others. Just after I had realized all of above, this was last night … in my bed. Later, in the upcoming early morning, the world’s largest search engine (Google) somehow introduced me one of the most wide range A4 paper brand, Navigator™.

Retrieved from http://www.youtube.com/watch?v=Ym5aU_Jhouo

After several clicks are made on Navigator website, I can easily recognize this brand as a premium office paper brand, which also offers a wide range of solutions for any printing application. Its product range can be classified in 3 groups according to the paper’s common characteristics; or 8 references | 3 major setting.

For example, if you are looking for 80gsm A4 paper, let me show you how Navigator offer you choices with care and attention in the purpose of using. Here are your options;

Universal | 80g.m^-2 Multifunctional - Improved surface for better printing quality and lower toner consumption.

Organizer | 80g.m-2 Multifunctional - Ideal for: E-mails, Faxes, Invoices, Manuals, etc.

Hybrid | 80g.m-2 Multifunctional - A special blend of recycled and new fibres gives you winning results.

Unfortunately, Navigator products are not available here, in Thailand, otherwise I will also be one of its customers. According to VALS Customer Segmentation Theory, I believe that Navigator’s theme, profile, and background successfully create motivation among those higher resources groups of buyer to buy its products; which are Innovators, Thinkers, Achievers, and Experiencers.

Sources:

http://www.navigator-paper.com

http://www.amazon.com/Navigator-Premium-Inkjet-Brightness-NMP1124/product-reviews/B001V5J4T6?pageNumber=2

Uni Promark View Higlighters: Say goodbye to sloppy and slanted highlights on your textbooks and notes.

 How often you feel annoying with such problems from your old highlighters; sloppy line, twisted and slanted line, or even accidentally overshoots the end of a sentence on your textbooks? These problems can easily occur when you are using the highlight pen. I believe every student want their textbook or other class materials to remain their nice and clean pages after doing some sentences highlighting. Every student may want to pay their attentions to the new type highlighters, “A Transparent Tip Highlighter”.

By using the Uni Promark View Higlighters, users can say goodbye to sloppy and slanted highlights on your textbooks and notes once you begin using the transparent tip highlighter. The highlighter’s innovative design is made from a see-though material so the user can easily make straight markings on their work. Moreover, the product is universally designed to fit to both left-hand and right-hand users, which can be simply adjusted by the rotation of the transparent tip.  

Retrieved from http://www.youtube.com/watch?v=oqnJpb8jO_Q&feature=youtu.be

Speaking of myself, I admire the idea that how Uni company had tried to deliver to its customers. To illustrate, rather than just spending their budget at product’s design, the company decide to spend amounts of money in R&D, in order to identify the actual problem, which its customers always have to face whenever they are using highlighters. And finally, Uni can proudly promise those highlighter users an outstanding value that other usual highlighters cannot deliver, which is "users can clearly see through the tip and easily make straight markings on their work".

Sources:

http://ibornforthis.com/transparent-tip-highlighter