A simply A4 paper matters to all !!!

None of us can refuse the using of A4 paper in daily life. No matter what field are you majoring in, paper always matters. Significantly, writing down any of extraordinary or groovy idea in paper is a beginning of something big, or at least can surely prevent those brainy ideas from being flushed away over a moment, either the idea is yours or from others. Just after I had realized all of above, this was last night … in my bed. Later, in the upcoming early morning, the world’s largest search engine (Google) somehow introduced me one of the most wide range A4 paper brand, Navigator™.

Retrieved from http://www.youtube.com/watch?v=Ym5aU_Jhouo

After several clicks are made on Navigator website, I can easily recognize this brand as a premium office paper brand, which also offers a wide range of solutions for any printing application. Its product range can be classified in 3 groups according to the paper’s common characteristics; or 8 references | 3 major setting.

For example, if you are looking for 80gsm A4 paper, let me show you how Navigator offer you choices with care and attention in the purpose of using. Here are your options;

Universal | 80g.m^-2 Multifunctional - Improved surface for better printing quality and lower toner consumption.

Organizer | 80g.m-2 Multifunctional - Ideal for: E-mails, Faxes, Invoices, Manuals, etc.

Hybrid | 80g.m-2 Multifunctional - A special blend of recycled and new fibres gives you winning results.

Unfortunately, Navigator products are not available here, in Thailand, otherwise I will also be one of its customers. According to VALS Customer Segmentation Theory, I believe that Navigator’s theme, profile, and background successfully create motivation among those higher resources groups of buyer to buy its products; which are Innovators, Thinkers, Achievers, and Experiencers.

Sources:

http://www.navigator-paper.com

http://www.amazon.com/Navigator-Premium-Inkjet-Brightness-NMP1124/product-reviews/B001V5J4T6?pageNumber=2

Uni Promark View Higlighters: Say goodbye to sloppy and slanted highlights on your textbooks and notes.

 How often you feel annoying with such problems from your old highlighters; sloppy line, twisted and slanted line, or even accidentally overshoots the end of a sentence on your textbooks? These problems can easily occur when you are using the highlight pen. I believe every student want their textbook or other class materials to remain their nice and clean pages after doing some sentences highlighting. Every student may want to pay their attentions to the new type highlighters, “A Transparent Tip Highlighter”.

By using the Uni Promark View Higlighters, users can say goodbye to sloppy and slanted highlights on your textbooks and notes once you begin using the transparent tip highlighter. The highlighter’s innovative design is made from a see-though material so the user can easily make straight markings on their work. Moreover, the product is universally designed to fit to both left-hand and right-hand users, which can be simply adjusted by the rotation of the transparent tip.  

Retrieved from http://www.youtube.com/watch?v=oqnJpb8jO_Q&feature=youtu.be

Speaking of myself, I admire the idea that how Uni company had tried to deliver to its customers. To illustrate, rather than just spending their budget at product’s design, the company decide to spend amounts of money in R&D, in order to identify the actual problem, which its customers always have to face whenever they are using highlighters. And finally, Uni can proudly promise those highlighter users an outstanding value that other usual highlighters cannot deliver, which is "users can clearly see through the tip and easily make straight markings on their work".

Sources:

http://ibornforthis.com/transparent-tip-highlighter

IRIS notes Executive 2 – “You write … it types!!!”

   When I was rolling in the early years in college, I usually faced a difficult time finding pieces of paper that I had quickly jotted down from lecture class. Or even worst, whenever I need to work on my research papers, I also frequently wasted almost an hour finding and re-typing what I had already wrote down in paper into word processing software. However, a recent innovation in office supply products offers me a precise way to get over those usual difficulties, especially when it’s the time to work on my term paper. A digital pen is one of those hi-tech stationary products designed to create a joint of handwritten notes and editable text.

   A digital pen from I.R.I.S. offers its customers a smart opportunity to turn your handwritten notes into editable text. As what the product had been defined, “IRISNotes™ 2 sends your handwritten notes and graphs directly to your computer and turns them into editable text (Word, Outlook...) on your PC and Mac.”, (I.R.I.S., 2013). The battery-powered pens capture text and drawings using a receiver clipped to a sheet of standard paper. The receiver records the motions of your hand as you write and uses OCR technology to convert the handwriting into electronic text. (Hodgkins, 2012).

   Here are several major functions of the product that considered useful to its customers’ daily routines:  

“Capture your notes and drawings” - Write your notes anytime, anywhere. When you are back to your computer, simply connect the USB receiver to your computer.

“Works on any standard paper” - Write your notes on any kind of paper! Simply place the receiver on your document and you are ready to write.

“Convert you handwritten notes” - Turn in one click your handwritten notes in digital text. Store up to 100 A4/letter size pages.

“Export to PC, Mac, iPhone or iPad” - Export your notes on your PC and Mac using the USB connection or send it directly to your mobile device.

    Even though that the recent price is considerably high, especially when comparing to others usual pen products, I believe that the price is affordable and will become more and more cheap over the time. As a marketing student point of view, I recognize the strong and successful in the relation between the value of the product and the slogan of the brand itself, which is “Document to Knowledge”.

Sources:

Hodgkins, K. (2012) IRISNotes 2 is like a cheap version of Livescribe minus the special paper. (Online). Retrieve from http://www.tuaw.com/2012/08/23/irisnotes-2-is-like-a-cheap-version-of-livescribe-minus-the-spec/

I.R.I.S., (2013) IRISNotes, Digital Pen | Turn your handwritten notes into editable text. (Online). Retrieve from http://www.irislink.com/c2-2353-189/IRISNotes-2---Digital-Pen.aspx